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	<title>RFID Privacy</title>
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		<title>The Technology of Tracking &#124; From Pets to JCPenney Coupon Codes</title>
		<link>http://www.rfidprivacy.org/the-technology-of-tracking-from-pets-to-jcpenney-coupon-codes.html</link>
		<comments>http://www.rfidprivacy.org/the-technology-of-tracking-from-pets-to-jcpenney-coupon-codes.html#comments</comments>
		<pubDate>Fri, 27 Aug 2010 17:55:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tracking]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[J. C. Penney]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=25</guid>
		<description><![CDATA[Image via Wikipedia If the age of computer technology has helped in one way more than any other, it’s that it has helped increase our ability to track information. There was a time when tracking something meant making mental notes and applying it to a log.  Either that or companies would base their advertising data [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://en.wikipedia.org/wiki/File:Jcpenny_logoq.png"><img title="J. C. Penney" src="http://upload.wikimedia.org/wikipedia/en/f/fb/Jcpenny_logoq.png" alt="J. C. Penney" width="200" height="201" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://en.wikipedia.org/wiki/File:Jcpenny_logoq.png">Wikipedia</a></dd>
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<p>If the age of computer technology has helped in one way more than any  other, it’s that it has helped increase our ability to track  information. There was a time when tracking something meant making  mental notes and applying it to a log.  Either that or companies would  base their advertising data solely on surveys.  However, the fact is  that no one these days does anything strictly off of focus groups.  Everywhere you look you are being tracked. From the <a href="http://www.offers.com/jcpenney/">JCPenny coupon codes</a>,  to the places you visit online, to a number of other objects or actions  with electronic prints, and even to your pets, a huge number of items  are being tracked.  This information is coded, calculated, and used for  the benefit of both consumers and companies.</p>
<p>Next time you&#8217;re  at a search engine, look over to the right side and look at the  advertisements. Chances are they will be pretty similar to the types of  things you were searching for online. This is no fluke; wherever you  search and whatever websites you visit are tracked through something  called cookies. These cookies are used so websites can take the places  you visit into account and offer you the exact right items when you are  next there.</p>
<p>Even your pets are being tracked now. There is a  chip you can put in your pet so, if they were to run away, they can  traced back to you with the help of technology found at local animal  shelters.  The embedded information includes contact information so they  can easily get in touch with you. This technology is there for the  benefit of everyone involved and it will continue to grow as all  technology does.</p>
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		<title>They can Find you at the Poker Tables</title>
		<link>http://www.rfidprivacy.org/they-can-find-you-at-the-poker-tables.html</link>
		<comments>http://www.rfidprivacy.org/they-can-find-you-at-the-poker-tables.html#comments</comments>
		<pubDate>Wed, 04 Aug 2010 11:51:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[Radio-frequency identification]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=185</guid>
		<description><![CDATA[Image by tronixstuff via Flickr If you have ever heard of the new law some states are passing, requiring casinos to withhold the winnings of people who owe back child support, you are no doubt familiar with the modern implications of the term &#8220;poetic justice&#8221; and their technical applications. While not every law makes as [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/48187705@N05/4904094552"><img title="125 kHz RFID tags" src="http://farm5.static.flickr.com/4096/4904094552_d4c3220d23_m.jpg" alt="125 kHz RFID tags" width="240" height="180" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/48187705@N05/4904094552">tronixstuff</a> via Flickr</dd>
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<p>If you have ever heard of the new law some states are passing, requiring  casinos to withhold the winnings of people who owe back child support,  you are no doubt familiar with the modern implications of the term  &#8220;poetic justice&#8221; and their technical applications.  While not every law  makes as much sense as that, it may soon be possible for your spouse to  find you at the <a href="http://www.custompokertables.com/">poker tables</a>,  just like the proverbial stray dog you are.  Radio Frequency  Identification chips (which are also collectively known as RFID) and  tags are becoming all the rage, when it comes to making sure that your  pets do not just randomly wander off, never to be seen again.</p>
<p>Some people perceive RFID to be nothing more than Big Brother trying to  control and monitor everything we do.  While it could be considered an  invasion of your privacy to be tracked wherever you go, the fact is,  there is always a camera not too far away, no matter where you go.  If  someone wants to find out what sites you go to online, they can do that  without going to all that much trouble.  Since we don&#8217;t live in a  totalitarian regime, the dangers of having the ability to track each  other down are actually not that great, so long as you live a generally  honest life.</p>
<p>If you are the type of person who&#8217;s all about  freedom instead of security, consider that, in some cases, RFID tags  could actually prevent known criminals from committing further crimes.   Imagine what would happen if every crook that gets incarcerated were  stamped with an RFID tag &#8211; it would be all but impossible for them to  escape, and their activities would be under constant monitoring.  So if  they so much as took one step out of line, they could arrested  immediately, without having a chance to harm more people.</p>
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		<title>Inventory tracking using RFID</title>
		<link>http://www.rfidprivacy.org/inventory-tracking-using-rfid.html</link>
		<comments>http://www.rfidprivacy.org/inventory-tracking-using-rfid.html#comments</comments>
		<pubDate>Thu, 24 Jun 2010 04:38:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tracking]]></category>
		<category><![CDATA[Asset tracking]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=46</guid>
		<description><![CDATA[Entities that have to maintain large inventories have found the RFID assisted inventory management systems extremely useful. For example, the Auto ID labs system which uses the RFID to implement is an extremely useful innovation in the field of inventory management. The RFID device technology helps provide an accurate picture of the state of an [...]]]></description>
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<p>Entities that have to maintain large inventories have found the RFID  assisted inventory management systems extremely useful. For example, the  Auto ID labs system which uses the RFID to implement is an extremely  useful innovation in the field of inventory management. The RFID device  technology helps provide an accurate picture of the state of an  inventory at any given point of time. This helps determine flow of goods  in and out of the inventory, and gives an accurate idea of time lines  in which an inventory should be re-supplied to maintain an adequate  quota of goods and products.</p>
<p>Wal Mart has been at the forefront of implementing the RDIF technology  in inventory management, as well as in academic study of the effects of  this technology. One such study shows how products selling up to 15  units a day had a 30 percent reduction in out of stock situations.  Various studies have also demonstrated the way RFID can actually reduce  the amount of labor required in a job, thereby reducing cost of labor.  RFID also makes business and industrial processes simpler, and  accurately portrays mismanagement or inaccuracies in inventories.</p>
<p>One prime example of the reduction in costs effected by RFID technology  is in the Boeing 787 Dreamliner, one of the largest man-made objects  ever to have flown in the sky. In 2004, it was realized that lack of  tracking, coupled with high costs of parts, was costing Boeing thousands  of extra dollars a day. Boeing decided to implement RFID to track its  inventory, and within six months it was saving thousands of dollars not  only in inventory management, but also in associated labor costs as  well.</p>
<p>Other areas where implementations similar to inventory management have  occurred are in libraries and large book shops. Books and magazines are  sourced with a high frequency RFID &#8211; also know as a HighFID &#8211; so that  their shelf life, sale figures etc can be tracked, and the most popular  books restocked.</p>
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		<title>Bar Codes vs. RFID tracking</title>
		<link>http://www.rfidprivacy.org/bar-codes-vs-rfid-tracking.html</link>
		<comments>http://www.rfidprivacy.org/bar-codes-vs-rfid-tracking.html#comments</comments>
		<pubDate>Sat, 05 Jun 2010 16:26:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RFID]]></category>
		<category><![CDATA[Tracking]]></category>
		<category><![CDATA[Barcode]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=169</guid>
		<description><![CDATA[Image via Wikipedia Bar codes were the standard method of tracking consumer items in retail supply chain management systems. They are still widely used in most retail stores. However, RFID has certain advantages over bar code tracking, which is one reason why larger and more sophisticated retailers like Wal Mart use RFID extensively. RFID is [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/File:UPC_A.svg"><img title="UPC-A barcode" src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/fe/UPC_A.svg/300px-UPC_A.svg.png" alt="UPC-A barcode" width="300" height="216" /></a></dt>
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<p>Bar codes were the standard method of tracking consumer items in retail  supply chain management systems. They are still widely used in most  retail stores. However, RFID has certain advantages over bar code  tracking, which is one reason why larger and more sophisticated  retailers like Wal Mart use RFID extensively.</p>
<p>RFID is a small microchip device that emits a radio signal to a nearby  receiver. This signal contains data about the commodity to which the  RFID is attached. The data is processed by the receiver into a central  database, and in this way, processing and movement information about  millions of goods items are kept organized and up to date.</p>
<p>Bar codes do almost the same thing, but use a different method. Here, a  hand held scanner is used to do the data transfer. A human being is  generally involved in the scanning. The data is then transferred through  wires to a central computer.</p>
<p>RFID saves a lot of money for retailers. Since rfids word automatically,  it takes a much shorter time than bar codes. On average, scanning 50  containers takes only about 5 seconds with RFIDs, but using hand held  bar code scanning can take over 5 minutes for the same number of  containers. That means that RFIDs work about 60 times faster than bar  code scanning. When you are working with a million containers or product  items, it is easy to see how much time rfids save a retailer.</p>
<p>This converts to saving money in 2 ways. First, a lower amount of costly  manual labor needs to be employed, since most of the work is done by  computers and radio signals. This also means less chance of human  errors, lower numbers of missing items etc.</p>
<p>Secondly, the waiting time for products on shelf or in warehouses before  they are scanned is also much less, so there is less chance of a  product going bad or expired. This literally saves a retailer millions  of dollars, so they can afford to spend a few million on rfid devices  and still save money overall.</p>
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		<title>Quick History of the RFID</title>
		<link>http://www.rfidprivacy.org/quick-history-of-the-rfid.html</link>
		<comments>http://www.rfidprivacy.org/quick-history-of-the-rfid.html#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:57:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RFID]]></category>
		<category><![CDATA[Tracking]]></category>
		<category><![CDATA[Physical Asset Management]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=109</guid>
		<description><![CDATA[The RFID has had a long history of development. The first IFF transponders were developed in UK in 1915, and were widely used to identify friendly aircraft from enemy aircraft. This is still used in modern aircraft. The next development came in the Soviet Union around 1945, when a passive signaling device much like a [...]]]></description>
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<p>The RFID has had a long history of development. The first IFF  transponders were developed in UK in 1915, and were widely used to  identify friendly aircraft from enemy aircraft. This is still used in  modern aircraft. The next development came in the Soviet Union around  1945, when a passive signaling device much like a passive RFID was used  as an espionage tool. Literature produced in 1948 by Harry Stockman  indicated the future development of the device.</p>
<p>In 1973, the first real RFID device was developed by Mario Cardullo as a  forerunner of the passive RFID device; this device also had a 16 bit  memory where data could actually be stored and transmitted as required.  It was thought to be useful in various business and tracking situations,  like transportation, security, medical identification and banking. In  that same year, scientists at the Los Alamos National Laboratory showed  demonstrated research on the reflected power of the RFID device.</p>
<p>Finally, around 1983, the first patent with the word RFID was awarded by  the US Patent Office to Charles Walton. In the same decade, the Wal  Mart retail giant started extensive use of the RFID device to track and  systematize its supply chain management system. The use of RFID has now  spread to many other commercial enterprises.</p>
<p>However, it is still a fact that the military uses the largest amount of  RFID device. The use of RFID implanted military equipment is standard  around the world, and major militaries use these to track equipment,  imports and exports, and the like. The US military is the largest sole  user of active RIFD devices, which it uses to track and itemize its over  1 million shipments of containers with military equipments outside the  US. The Defense Logistics Agency also uses millions of passive RFID  device to track supplies across its 72 facilities around the country.</p>
<p>As the use of RFID grows, it is conceivable that more use of this  versatile device will be made in the commercial and private sector  enterprises.</p>
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		<title>RFID and its types</title>
		<link>http://www.rfidprivacy.org/rfid-and-its-types.html</link>
		<comments>http://www.rfidprivacy.org/rfid-and-its-types.html#comments</comments>
		<pubDate>Mon, 26 Apr 2010 03:53:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RFID]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=122</guid>
		<description><![CDATA[An RFID or radio frequency identification device is often tagged to a product and used to read details about it from a receiver computer system from a few meters away, often around an obstacle etc that blocks the line of sight of the receiver from the RFID device. This device is the latest technology to [...]]]></description>
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<p>An RFID or radio frequency identification device is often tagged to a  product and used to read details about it from a receiver computer  system from a few meters away, often around an obstacle etc that blocks  the line of sight of the receiver from the RFID device. This device is  the latest technology to be used in retail stores in their supply chain  management systems. Its greatest benefit is automatic identification and  tracking that does not require manual control and therefore can be done  very quickly and efficiently.</p>
<p>The RFID technology was developed out of the military necessity to  identify aircrafts as friendly or not, and to identify military  shipments quickly without unpacking. The technology was developed for  many years, starting from seminal work done as early as 1915, and has  only in the last two decades become useful outside the military,  especially after the granting of RFID related patents in 1983.</p>
<p>There are generally three types of RFIDs according to the way they  transmit signals. The first kind, and the one that has been most widely  used, is the active RFID. This device contains a battery that is used to  power up the device and let it transmit radio frequency signals by  itself. The second kind is a passive RFID device. This device does not  come with an in built power source like a battery,and stays inactive  until it is provoked from outside to transmit signals.  Lastly, there is  the battery assisted passive type of radio frequency device. This has  an internal battery, but it does not automatically transmit signal by  itself. An external source is required to start transmission, but once  it starts transmitting, the battery takes over and controls the process.  This results in a passive RFID device with the ability to transmit  signals at a much longer range.</p>
<p>One of the earliest use of the RFID was as a passive device, and it was  used both by the Soviets and the Americans during the Cold War as an  espionage device.</p>
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		<title>RFID for mobile phone based payments</title>
		<link>http://www.rfidprivacy.org/rfid-for-mobile-phone-based-payments.html</link>
		<comments>http://www.rfidprivacy.org/rfid-for-mobile-phone-based-payments.html#comments</comments>
		<pubDate>Wed, 14 Apr 2010 03:32:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Business and Economy]]></category>
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		<category><![CDATA[Mobile phone]]></category>

		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=63</guid>
		<description><![CDATA[Since 2009, a new technology with far reaching implications has been developed using RFIDs. A Texas based technology company has been developing a microSD card that can fit into mobile phones and act as an RFID reader. The device also acts as a passive RFID tag which can be triggered to perform payment activities. At [...]]]></description>
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<p>Since 2009, a new technology with far reaching implications has been  developed using RFIDs. A Texas based technology company has been  developing a microSD card that can fit into mobile phones and act as an  RFID reader. The device also acts as a passive RFID tag which can be  triggered to perform payment activities. At the back end lies a bank  account (yours) that is connected to your mobile phone using the  microSD. This enables you to point your mobile device at some goods in a  store and pay for it without needing to do anything else.</p>
<p>A joint venture between Vivotech and Dairy Queen has produced a  technology where an optional RFID can be placed on customers&#8217; mobile  phones. This enables the mobile phone to receive coupons and promotions  from Dairy Queen, which can read and redeemed using Vivotech&#8217;s RFID  reading devices.</p>
<p>Mastercard and 7-Eleven are promoting a technology whereby RFID chips  are embedded in special mobile phones available from them. This device  can be used to pay at 7-eleven checkouts without any further effort  besides pointing your mobile device to a product and punching codes.</p>
<p>One concern that people have about payment enabled mobile devices is the  issue of security. Phones are easily stolen; even if they are not,  radio signals sent through them may be intercepted and read &#8211; what stops  a smart hacker to do just that and steal credit card data from  thousands of people? If an RFID card reader can read your mobile phone  embedded RFID tag, whats to stop another reader in the hand of a  criminal to do the same and steal credit card or bank account data?</p>
<p>The answer to this lies in the added levels of security used in these  mobile payment devices. Firstly, a high level of encryption is used, so  that even if the data is intercepted, it cannot be read. Secondly,  against the possibility of theft of your mobile, there is the security  of passcodes and PINs which you must enter to complete a purchase.</p>
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		<title>Using RFID in transport systems</title>
		<link>http://www.rfidprivacy.org/using-rfid-in-transport-systems.html</link>
		<comments>http://www.rfidprivacy.org/using-rfid-in-transport-systems.html#comments</comments>
		<pubDate>Sat, 27 Mar 2010 06:24:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[RFID has become useful in a great way in the transportation and logistics sector. The major implementations are in toll collections, ticketing, tracking etc. In each of these, scores of countries around the world, led by technologically advanced countries like Japan and Germany, have developed considerable infrastructure and made RFID inspired technology commonplace. Take toll [...]]]></description>
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<p>RFID has become useful in a great way in the transportation and  logistics sector. The major implementations are in toll collections,  ticketing, tracking etc. In each of these, scores of countries around  the world, led by technologically advanced countries like Japan and  Germany, have developed considerable infrastructure and made RFID  inspired technology commonplace.</p>
<p>Take toll collection, for instance: in countries like Japan, Italy,  Canada, Turkey, Singapore, and the United States, toll collections using  RFID devices has become well known. RFID tags are read as a vehicle  passes through a toll booth, reducing waiting time, toll bypasses and a  host of other issues. Toll barriers are not required, because whether a  vehicle speeds away or does not stop, the RFID tag can still be read by  tag readers installed at the booths. Moreover, manual manning of toll  booths are not necessary any longer, which saves the taxpayer hundreds  of thousands of dollars in salaries.</p>
<p>In various parts of the Eurozone and other countries around the world,  RFID devices are used to pay for public transport. You can purchase  tickets easily using these devices; there is no waiting in lines, no  hassles. In some countries like Sweden, this system has been operational  for 15 or more years. Although many developing nations are yet to see  this technology, it is assured that in a few more years, RFID  transportation assistance devices will be a global phenomenon.</p>
<p>One more use of this device is in the area of carpooling. Here, RFID  devices are used to identify legitimate carpoolers and the devices are  even used to open car doors and start the ignitions.</p>
<p>Finally, logistics is one area where the RFID has found a natural niche.  It is being used to track locomotives with shipments, and the Hong Kong  airport actually uses RFID devices to track baggage.</p>
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		<title>Tracking Ants using RFID</title>
		<link>http://www.rfidprivacy.org/tracking-ants-using-rfid.html</link>
		<comments>http://www.rfidprivacy.org/tracking-ants-using-rfid.html#comments</comments>
		<pubDate>Wed, 17 Mar 2010 12:52:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[RFID]]></category>
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		<category><![CDATA[Ant]]></category>
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		<guid isPermaLink="false">http://www.rfidprivacy.org/?p=92</guid>
		<description><![CDATA[RFID devices have been used extensively in animal tracking. They can be attached to moving animals and insects to track their movements and habits; since the devices can be made extremely small, they can be used even with very small animals and insects. Both the tracking and the miniaturization ability of the RFID was demonstrated [...]]]></description>
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<p>RFID devices have been used extensively in animal tracking. They can be  attached to moving animals and insects to track their movements and  habits; since the devices can be made extremely small, they can be used  even with very small animals and insects.</p>
<p>Both the tracking and the miniaturization ability of the RFID was  demonstrated in a study by University of Bristol researchers recently.  In the study, the scientists implemented very small, less than 3mm RFIDs  to the backs of rock ants in order to study their nest choosing habits.  They created a host of ants nests with the well built nests about  twenty times farther away than the poorly built nests, and then started a  crowd of rock ants on a journey towards the nests, with a tracking  device attached to their backs.</p>
<p>The RFID devices were useful in identifying the number of ants, their  movements to the nest, their selection, and also how many ants moved  from the nearby poorly built nest to the faraway but well built one. The  tiny nature of the device did not impede any movement on the part of  the ant. Moreover, the ability of the RFID to automatically transfer and  accumulate signal came in handy here, because without that, it would  have been impossible to manage hundreds of minute ants. Just imagine  stamping a bar code on the ants and trying to get them to walk under a  hand held laser device in order to track them!</p>
<p>RFID devices have other implementations in the animal world. They can be  used to track large animals in reserve forests, especially when it is  not a good idea to go near the animal. They can also be used to track  the movement of migratory birds, much like the tracking of aircraft by  IFF transponders, a technology that is as old as the first World War.</p>
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		<title>The smallest RFID chip</title>
		<link>http://www.rfidprivacy.org/the-smallest-rfid-chip.html</link>
		<comments>http://www.rfidprivacy.org/the-smallest-rfid-chip.html#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:49:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Image via Wikipedia The RFID chip is used in some areas as an alternative to using the standard bar coding system. The RFID chip can be made extremely small &#8211; a microchip &#8211; using nanotechnology. One of the smallest RFID chip was designed by Hitachi. Called the Âµ-chip, the Hitachi RFID chip was developed using [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/File:RFID_Chip_003.JPG"><img title="RFID Chip 003" src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f8/RFID_Chip_003.JPG/300px-RFID_Chip_003.JPG" alt="RFID Chip 003" width="300" height="225" /></a></dt>
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<p>The RFID chip is used in some areas as an alternative to using the  standard bar coding system. The RFID chip can be made extremely small &#8211; a  microchip &#8211; using nanotechnology. One of the smallest RFID chip was  designed by Hitachi.</p>
<p>Called the Âµ-chip, the Hitachi RFID chip was developed using 2.45 GHZ  frequency. It comes with a standard 128 bit memory for storing data, but  it has no write read capability. The chip comes with unique ID numbers  that can help you locate and uniquely identify objects to the number of a  trillion, with total absence of duplicates in a gigantic lot. The size  of the chip is so small, less than .4mmx.4mm, that it can be embedded in  objects small and large, without detection. For example, it can be  embedded in paper, in a straight line made of an external antenna, which  can provide longer outreach for the chip&#8217;s signal capacity and  completely avoid ordinary detection.</p>
<p>There is also a database that stores information about the events  tracked by the chip. This database can be accessed through a special  network. This access can be used to develop tracking systems on top of  the chip hardware. For example, a retail network can track product  movements, especially for small product items like envelopes or books,  in which a chip like this can be innocuously embedded and tracked.</p>
<p>The development of RFID chips as small as this shows just how advanced  modern day micro engineering technology has become. Miniature chips help  them become useful for performing a variety of tasks that were not  thought possible before; they can be implanted anywhere and everywhere,  and data from them can be used for marketing purposes as well as for  lifestyle altering technology developments. Using such small chips,  researchers can study every aspect of the habit and lifestyle of a  subject, using the information gained to provide better facilities to a  class of consumers.</p>
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